Hi, I’m Will!

I'm a Digital Marketing & Brand Designer based in Wernersville, PA.

I specialize in creating engaging brand experiences through graphic design, content creation, social media strategy, and digital marketing. From branding and packaging to web design, motion graphics, and campaign development, I enjoy combining creativity with strategy to help brands connect with their audiences.

In my current role at Reading Coffee Co., I manage the company's digital presence across social media and in-store marketing. I create content, develop marketing campaigns, design digital menus and promotional materials, collaborate with creators and brand partners, and work alongside our team to launch new products and experiences. This role has strengthened my skills in brand storytelling, marketing strategy, creative direction, and building meaningful customer engagement.

I graduated from West Chester University of Pennsylvania in May of 2025 with a BFA in Graphic & Interactive Design and minors in Art History, Museum Studies, and Media & Culture. I'm always looking for new opportunities to learn, grow, and create work that is both thoughtful and impactful.

When I'm away from my computer, you'll usually find me with my orange cat, Oliver, exploring local parks for a round of disc golf, playing roller hockey, or painting in my basement studio.

Thanks for stopping by—I’d love to connect!